Commitment to tourism

€13m to promote Madeira

JM reports that yesterday, the PSD Parliamentary Group highlighted the Regional Government’s commitment to the tourism sector, namely in terms of promotion, with the objective of securing and conquering key markets for Madeira as a destination. Hopefully, new variants and self-isolation for two days on return to the UK will not put the brakes on the recovery that the archipelago has seen this year.

For 2022, says Deputy Rafael Carvalho, the Region Budget ensures a public contribution to the Plan of Activities of the Association for the Promotion of Madeira, in the order of 13 million euros, as well as the reinforcement of the annual calendar of events and other tourist activities, with an estimated value of around 9.5 million euros.

“This investment in APM for promotion is yet another example of the importance that the Regional Government recognizes to the tourism sector, which, as we know, represents a very relevant value in the regional economy on which many families depend and in the maintenance and creation of jobs”, he said, emphasizing that, “at a time when it is essential to promote tourism recovery, it is important to take measures that promote the visibility and increase in the competitiveness of the Madeira destination, aiming at the recovery and reactivation and revitalization of companies in the sector”.

Rafael Carvalho highlighted that Madeira has been recognized and awarded as ‘The Best Island Destination in the World’, being a safe destination, offering scenery, climate, hospitality and a set of attractions and events for those who visit us.

Ryanair to add 350,000 places

The deputy stressed that this great investment by the Regional Government in boosting the sector obviously involves promotion, but also accessibility, namely with the guarantee of the reinforcement of flights to and from Madeira, as an example of the most recent achievement of the coming. Ryanair, which will offer ten new routes as of 2022.

In this way, he underlined, another 350,000 places will be made available per year, which is an investment that will not only contribute to tourism and economic growth, but will also have a direct impact on the creation of new jobs.

COVID-19 in Madeira: daily updates can be found in an earlier post

Travel latest: requirements for entering and leaving Madeira: is kept up-to-date on a previous post