Regional products promoted

Madeira Mesa Rural Project

regional product Anona

The Diario reports that regional products of quality will be recognised today Madeira Mesa Rural Project, promoted by the Regional Secretariat for Agriculture and Rural Development, represents an investment of €148,000

The Regional Secretariat for Agriculture and Rural Development will present today videos promoting regional agricultural and agro-food products of recognized quality, developed under the ‘Madeira Mesa Rural’ project.

The regional product initiative will be attended by the Minister of Agriculture, Humberto Vasconcelos. On the occasion, 44 certificates will be given to participants in the training courses developed by ‘Madeira Mesa Rural’ during 2022.

The ‘Madeira Mesa Rural’ project is promoted by the Regional Secretariat for Agriculture and Rural Development (SRA), through the Regional Directorate for Agriculture and Rural Development, and represents an investment of €148,000, with the support of PRODERAM 2020, the EU-supported Rural Development Program of the Autonomous Region of Madeira 

Regional products promoted 1

The initiative included the creation of its own Facebook and Instagram pages for ‘Madeira Mesa Rural’ and the production of digital content, namely four promotional videos on agricultural and agro-food products from the Autonomous Region of Madeira, which already benefit from the quality systems of European Union: Protected Designation of Origin (PDO), Denomination of Origin (DO) and Geographical Indication (GI), such as: ‘Anona da Madeira PDO‘, ‘Madeira Sweet Potato DO’, ‘Madeira Cider IG’ and ‘Requeijão da Madeira IG’.

The project also included a video about AgroSenseLab and its fundamental role as a tool in the valorization of regional products through the evaluation of the quality and authenticity of the products. The contents will be available on Facebook and Instagram from this Wednesday, March 29th.

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