“Good for Madeira”
JM reports online that #BomParaAMadeira is the signature of the new multimedia campaign that Continente is developing in the region, as a way of celebrating their activity in the Archipelago and bringing the brand closer to all Madeirans.
The campaign, designed by Fuel, identifies the pillars of Continente stores in Madeira: regional products, represented by the tomato and cucumber supplier in Calheta, Jorge Gonçalves; the employees, the oldest in Madeira, Ana Maria, who has been with the company for almost 30 years; and social responsibility, with the president of the Food Bank in Madeira, Fátima Aveiro, who represents the daily support that the 15 stores in the region give to various social institutions. Customers in the region will benefit from various local activations throughout the year, in stores in the region, and, in mainland Portugal, with Madeiran products.
The Continente brand has been present in Madeira since 1996 and currently employs 1100 staff with the support of 80 local producers who supply the stores. In the region, Continente supports 36 social institutions on a daily basis.
Continente Online arrived in Funchal last year, providing the Click&Go and HomeDelivery services, so that customers can make their online purchases in a comfortable, fast and safe way, and that they can also take advantage of the various promotions throughout the year.
“This is yet another of Continente’s commitments in the region, after the CEO, Luís Moutinho, announced his intention to open more spaces in the archipelago and the remodelling of some of the existing stores with works worth 7 million euros”, he says. a statement sent to the editorial office.
COVID-19 in Madeira: updates can be found in an earlier post
All the incidental news from Madeira – up to 60 reports per day – is being picked up automatically, translated, and posted on our sister website, madeiraislandnews, no matter how trivial:
By golly Lidl are ruffling feathers already.
It’s called competition, Harry.