Virgin Atlantic: male staff can wear skirts

to “express their true identity”

Virgin Atlantic: male staff can wear skirts 1

The Telegraph is just reporting that in the latest example of wokery, Virgin Atlantic is allowing male cabin crew and pilots to wear skirts and female counterparts to wear trousers, so staff can “express their true identity” at work. The airline is also changing ticketing to allow gender-neutral markers, such as the title ‘Mx’

The newspaper reports Sir Richard Branson-owned airline is dropping rules that require its employees to wear “gendered uniform options” in a UK-first for the aviation industry.

And the changes will not be limited to Virgin Atlantic staff. In a signal that the days of passengers being referred to as “Mr” and “Mrs” are coming to an end on flights, the carrier has changed its ticketing system to allow gender-neutral markers. Last year that British Airways dropped “ladies and gentlemen” from its onboard announcements to celebrate the “diversity and inclusion” of its customers.

Juha Jarvinen, Virgin Atlantic’s commercial chief said the airline wanted staff “to embrace their individuality and be their true selves at work”. He added: “At Virgin Atlantic, we believe that everyone can take on the world, no matter who they are.

“We want to allow our people to wear the uniform that best suits them and how they identify and ensure our customers are addressed by their preferred pronouns.”

Historically known for its strict standards on dress code, height and age requirements, and a ban on displaying tattoos, the Telegraph notes that the airline industry is evolving to reflect changes in social norms. Virgin Atlantic has been in the vanguard of the reforms. In May, the long-haul carrier became the first major global airline to allow staff to display tattoos.

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The changes to the ticketing system will allow travellers that hold passports with gender-neutral gender markers to select ‘U’ or ‘X’ gender codes on their booking as well as the gender-neutral title, ‘Mx’.

Meanwhile, Virgin Atlantic said it is rolling out a plan to amend communication preferences to ensure customers are addressed by their preferred pronouns across all “touchpoints” in the airport and on-board flights.

New uniforms have been produced by British designer Dame Vivienne Westwood.

Jaime Forsstroem, cabin crew at Virgin Atlantic commented: “The updated gender identity policy is so important to me. As a non-binary person, it allows me to be myself at work and have the choice in what uniform I wear.”

Michelle Visage, a judge on RuPaul’s Drag Race Allstars, said: “As the mother of a non-binary child, and as an ally to the LGBTQ+ community, these efforts by Virgin Atlantic to further inclusivity for its people are extremely important and personal to me. 

“People feel empowered when they are wearing what best represents them, and this gender identity policy allows people to embrace who they are and bring their full selves to work.”

COVID-19 in Madeira: updates can be found in an earlier post

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All the incidental news from Madeira – up to 60 reports per day – is being continually picked up automatically, translated, and instantly posted on our sister website, no matter how trivial

21 thoughts on “Virgin Atlantic: male staff can wear skirts”

  1. Juha Jarvinen (actually Järvinen) who said that the airline wanted staff ”to embrace their individuality and be their true selves at work” is clearly a Finn.

    We don’t usually see such nonsense here in Finland so ’what a pillock’.

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    • The biological male staff who want to embrace their individuality are welcome to. Just long as they and Branson realize that most of their passengers preferred pronouns are Sir and Madam and that this group pays the wages and dividends. I flew once with them, my wife, because of injuries had to fly First Class, myself in steerage but I was graciously invited to visit her when I wanted. Fair enough that was what the Insurance company were paying for. What did annoy me was First Class was not crowded and sitting in the seats ? The male and female staff. After checking who I was we were ignored. What an opportunity to win a fan for Virgin, “Sorry Sir, we can’t provide you with the First Class food and drink but do sit with your wife as long as you like.” How many times would I have told that story. Instead of, have you heard the one about the Virgin Steward who complained about his skirt not fitting.

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  2. It doesn’t bother me in the least if a bloke wears a skirt. The only stipulation I’d make is he must have a shapely pair of pins! I’d hate to see a hairy-ar*ed builder in a skirt! 😂😂😂

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