Flower Festival photos and video

High hotel occupancy for Flower Festival

Flower Festival photos and video 1FN have some excellent photos from the Flower Festival here and a second set here. There are other on the Regional Government’s Facebook page.

The website reports that the good weather helped. There were thousands of Madeira and foreigners who today went to downtown Funchal to see the Allegorical Procession, under the theme ‘Madeira – 600 years in the Flor route’. The parade brought together a record number of floats -14 in total- and participants.

The Journal reports on “A grand parade”, between Praça da Autonomia and Avenida Sá Carneiro, with more than 250,000 flowers and 2000 extras. “It’s a sunny afternoon that intensifies the colour and joy of one of Madeira’s most beautiful tourist posters”.

The Diario reports that “thousands of people gathered today on the marginal avenues of Funchal, Madeira Island, to attend the Festival of Flower Festival, the largest tourist attraction in the autonomous region”, which resulted in 90% hotel occupancy this weekend.

The parade saw the participation of 14 troupes (three more than in 2018) and 1,966 extras, but in total the event involves the collaboration of five thousand people and runs until May 26, under the theme “600 Years on the Flower Route”. The title alludes to the celebrations that take place until the end of the year of the 600th anniversary of the discovery of Madeira and Porto Santo.

The full agenda for the complete festival through to May 26th is on a previous post.

Tourist numbers

“We are doing what is right, that is to try to have a set of events over these weeks that provide an increased occupancy rate in the month of May,” said the president of the Regional Government of Madeira, Miguel Albuquerque, who attended the parade. “This festival already surpasses that of the end of the year, but it is not only for the tourists, it is also for the Madeirans,” he said.
Although the hotel occupancy rate has reached 90% this weekend, the figure for the month overall is around 84%. This is the same occupancy rate as last year, with the regional executive investing about €600,000.

Where do the flowers come from?

“Some of the flowers are from Madeira and some are not,” said Miguel Albuquerque, acknowledging that the event, given its size, has a large percentage of imported flowers. He added that, however, the horticultural and fruit production, including the flower sector, last year reached “the highest ever”, generating €61 million of net income. “And the trend is to grow,” he said.


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